Retro Finnish style: This season's have to-have object is a yellow Rukka raincoat

The surprising fashion took shops by marvel: in autumn 2017, after years of steady sales, yellow Rukka rainwear becomes all at once flying off the cabinets. “We might have offered hundreds of extra jackets if we would have been higher prepared,” says Jeri Luhtanen, emblem supervisor for L-Fashion. “We are making extra the entire time.” Since 1990 Rukka has been an impartial…
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